Relaunched in 2007 after changing hands from Prada to Link Theory Holdings, and without its legendary namesake at the creative helm, Helmut Lang now exists as a more affordable label than the luxury brand of yore. Helmut Lang defined luxe minimalism in the nineties (along with Jil Sander, Prada, and Calvin Klein). Lang focused on sharply cut suits and trousers, with references to the kinkier side of fashion via bondage pants or leather harnesses worn over T-shirts. His suits, and later his phenomenally popular jeans, became a uniform for power brokers in creative industries like film, art, advertising, and fashion. The new creative directors of the brand, CFDA runners-up Nicole and Michael Colovos, emphasized denim in their previous line, Habitual, and were tapped to run the Helmut Lang brand because of their combination of “street edge” and femininity, as explained by Andrew Rosen of Theory. They’ve succeeded at maintaining the brand’s modern, minimalist roots while stamping it with their own point of view.
This pull over style top from Helmut Lang features a flattering deep v-neck, 3/4 sleeves and asymmetrical hem. This sophisticated style can be worn both professionally and casually.$255.00
This beautiful crewneck sweater from Helmut Lang is cut from the highest quality wool. It features dropped shoulders and a relaxed fit. Pair with blue jeans or leggings for a complete look.$425.00
Drawing inspiration from athleisure style, this color splashed racer back tank features a breathable mesh over lay. Pair with black pants or joggers for a complete look.$265.00 $106.00
This adorable top from Helmut Lang has details all over. Pair it with distressed denim and platform espadrilles for a casual look, or take it to the office with a pencil skirt and blazer.$355.00 $142.00
This structured blouse from Helmut Lang is an updated take on a classic closet staple. It is sleeveless with a raw hem, split collar and has a button front closure. Perfect for work or play!$355.00 $142.00